Vol. 1. Issue 1.

Latest Digital Media Trends

Publishers Need to Prepare for Facebook (Social Platform) Changes

Australia passed a new law at the end of February, this new law forces major tech companies to pay publishers for news content.

Are U.S. publishers prepared?

The Coming Cookie Changes will Force Some Small Publishers to Give up on Advertising Altogether

A full half of small publishers plan to rely more on non-advertising sources of revenue when third-party cookies are phased out at the end of 2021, according to a survey Digiday conducted in the first quarter of 2021.

Newsletter Sponsor

Yieldbooster, by Intowow, is a revenue technology solution that offers sell-side GAM auction intelligence & pricing for publishers. Powered by our bid landscape forecasting technology, Yieldbooster is able to maximize your yield and counteract buy-side bid shading algorithms by precisely setting up auction floor prices to the finest pricing granularities. We build bridges between people and technology. Besides being the only solution to perform this function in a 1st price auction, Yieldbooster is also the most effortless solution to adopt with our code-free design and fully automated operation, allowing publishers to focus entirely on more strategic revenue-related tasks.

Partner Spotlight

World-leading software publishing portal Softonic.com achieves stable 30% programmatic display revenue uplifting the first-price auction world

Softonic.com has been working with Yieldbooster® since December 2019 – right after Google’s full transition to first-price auctions, and has ever since achieved a sustained 30% programmatic display ad revenue uplift leveraging Yieldbooster®’s powerful auction intelligence.

Message from- Jack Wagner- CEO

It has been a very challenging time for many of our publishing partners and technology providers during the pandemic. If anyone needs assistance with monetization or is looking for top talent in the industry feel free to reach out to us and we can help give you direction or help you during this time. We have no problem helping employers, publishers or candidates to find the appropriate talent to help with the ongoing growth of our industry. Pay it forward! Thanks again to our Partners & Sponsors for all your support. Stay tuned for more industry news, information and jobs coming out of Hawk Ventures.