The world of digital media and technology is changing at a rapid pace, and it’s reshaping how brands are reaching viewers/users with how we all experience content. At Hawk Digital,…
By Hawk Digital 5 min read | June 2025 TABLE OF CONTENTS 1. The AI-Powered Creative Revolution 2025 is the year where creative meets code and it’s changing everything. Brands are…
By Hawk Digital Last week in Denver, the StreamTV Show buzzed with energy, but one panel in particular caught our attention: “The State of FASTs.” Moderated by Cathy Rasenberger, the…
Streaming has come a long way in the last few years. From basic video sharing to high quality, interactive content available anywhere, anytime, the industry is evolving at lightning speed….
The way publishers make money is changing fast. Traditional display ads and pre roll videos aren’t delivering like they used to. Users expect better overall experiences, advertisers want better performance,…
Streaming services today are always looking for new ways to make money while keeping users/viewers happy. Amazon has built a very strong advertising model that blends ads into its platform…
June 9, 2025 Streaming has come a long way in the last few years. From basic video sharing to high quality, interactive content available anywhere, anytime, the industry is evolving…
By Hawk Digital The advertising world is entering a critical turning point. Over the last decade, we’ve seen automation streamline media buying, optimize delivery, and personalize creativity at scale. But…
Why Genuine Content is the New Currency in Digital Advertising In today’s fast paced digital environment, consumers are not just scrolling for entertainment, they’re seeking connection. And when it comes…
As artificial intelligence reshapes how people discover, interact with, and buy products, we’re witnessing a major shift in digital behavior, one that’s rapidly changing the rules of advertising and monetization….
Tariffs could add $900 million to Apple’s costs this quarter, Apple CEO Tim Cook said on Thursday!! The end of duty free shopping is here and it’s rewriting the rules…
Foot traffic is declining across major chains, and the trend isn’t isolated. Target recently marked its tenth straight week of declining visits, with a 7.9% drop for the week of…
As advertising strategies shift in response to changing consumer habits, commerce media has emerged as one of the most transformative forces in the industry. It fuses advertising with the moment…
In the ever-evolving world of advertising, standing out from the crowd requires more than just clever slogans and flashy visuals. Brands need to connect with their audience on a deeper…
The Rise of Short-Form Video and It’s Impact on the Video Industry Short-form video typically is defined as content under 90 seconds, has emerged as one of the most dominant…
For publishers, choosing the right video technology isn’t just about streaming content. It’s about securing your future revenue and growing your audience! With the rise of CTV, OTT, FAST channels,…
This March, two of the most influential retail events. Shoptalk Spring 2025 and the Brand Innovators Evolution of Retail + Commerce Summit. The conferences brought together top industry leaders, decision-makers,…
In a bold move to redefine digital advertising, Discord is introducing “Video Quests” ads that offer players in-game rewards for completing branded actions. By giving users a tangible benefit for…
A Marketing Power Play in Gaming- Nintendo is gearing up for the highly anticipated launch of the Switch 2, expected to hit shelves later this year. With the original Switch…
In Part 1, we explored Omnilive’s journey, challenges, and insights on product-market fit. Now, in Part 2, Cyril Zajac, CEO of Omnilive, shares his perspective on industry trends, partnerships, customer…
🚀 Multiview Streaming, Advertising & Strategies at Omnilive Today, I’m sitting down with Cyril Zajac, CEO at Omnilive, to discuss how AI is revolutionizing advertising. From AI-powered personalization to the…
Hawk Talk “Voices of Innovation? Are Creative Tech Solutions Living Up to the Hype? Despite promises of “building ads in minutes,” creative tech solutions have yet to break out in…
Hawk Talk- Snapchat has introduced a Brand Suitability Suite, offering advertisers tiered ad placement control, while Meta moves away from fact-checking, potentially impacting brand safety. Meanwhile, TikTok Shop faces an…
The media landscape is rapidly evolving as companies shift towards digital-first strategies. Fox Corporation is developing a subscription streaming service, signaling a move towards direct-to-consumer models. Meanwhile, Netflix is considering…
This week in advertising, transformative changes are on the horizon. The U.S. Department of Justice’s push for Google to sell Chrome could reshape the digital ad world, sparking innovation while…
Hello! Welcome to this week’s Hawk Talk “Voices of Innovation” Weekly Summary, where we dive into the stories everyone’s talking about. Disney has had a blockbuster quarter, not just at…
Today, we’ll explain the types of fraud circulating online and how you can avoid them. Ad fraud in OTT (Over-the-Top) and CTV (Connected TV) is an increasingly relevant challenge in…
Self-Service or Console Buying: Delivering Efficiency, Precision, and Flexibility When you look at the last 25 + years of Advertising and digital convergence you cannot wonder how the industry has…
CTV is the Key to Unified Ad Measurement In today’s fragmented media landscape, consumers access content across multiple platforms and devices from traditional TV to mobile phones, desktops, tablets, and…
The advertising landscape is undergoing significant transformation, particularly in how brands allocate their budgets between connected TV (CTV) and traditional linear TV advertising. As consumer viewing habits shift, the balance…
Kicking off Adweek and the NAB conference this week in NYC!! Let’s discuss the best route to navigate a very turbulent employment landscape in media right now! Many of my…
Introduction to CTV and Audience Segmentation Connected TV (CTV) has become a dominant platform in the digital advertising ecosystem, blending traditional television’s vast reach with the precision of digital advertising….
At Hawk, we know you’ve all wondered how today’s world and artificial intelligence influence how we shop online, how the buyer’s journey has changed, and how the new wave of…
The evolution of digital advertising metrics has shifted dramatically with new technologies. Viewability, a universally accepted standard due to its simplicity, contrasts sharply with the complex challenge of measuring attention.
As self-service ad buying continues gaining traction, it is reshaping the global advertising industry, providing both opportunities and challenges for advertisers worldwide.
Multiview streaming is revolutionizing live sports viewing, allowing fans to watch multiple events or angles simultaneously, enhancing user experience and engagement, especially in premium sports.
Media Asset Management (MAM) systems have evolved from basic storage to sophisticated platforms, enabling efficient organization, retrieval, and distribution of diverse digital content across various media industries.
The rise of interactive CTV, OTT, and FAST channels is transforming television, enabling dynamic viewer engagement with content through features like shoppable TV, interactive ads, and personalized experiences.
Interactive advertising is evolving rapidly, combining innovative technologies and creativity to deliver personalized experiences across devices. Brands and consumers engage dynamically, driving excitement and enhancing connection.
“Voices of Innovation” is a videocast series exploring cutting-edge ideas and technologies with industry leaders, perfect for professionals, entrepreneurs, and tech enthusiasts seeking insights and inspiration.
The 2024 AdTech landscape is evolving with advancements in AI, contextual targeting, CTV advertising, first-party data, and hyper-personalization, shaping a more transparent and effective industry.
In a post-pandemic world, we’re leveraging new technologies and partnerships to automate processes, enhance content creation, and drive revenue for publishers, agencies, and brands.
Narrativa’s AI Writing Assistant helps publishing companies reduce content creation costs by 40% and time by 65%, enhancing efficiency and boosting productivity for clients like Dow Jones and WSJ.
The world of digital media and technology is changing at a rapid pace, and it’s reshaping how brands are reaching viewers/users with how we all experience content. At Hawk Digital,…
By Hawk Digital 5 min read | June 2025 TABLE OF CONTENTS 1. The AI-Powered Creative Revolution 2025 is the year where creative meets code and it’s changing everything. Brands are…
By Hawk Digital Last week in Denver, the StreamTV Show buzzed with energy, but one panel in particular caught our attention: “The State of FASTs.” Moderated by Cathy Rasenberger, the…
Streaming has come a long way in the last few years. From basic video sharing to high quality, interactive content available anywhere, anytime, the industry is evolving at lightning speed….
The way publishers make money is changing fast. Traditional display ads and pre roll videos aren’t delivering like they used to. Users expect better overall experiences, advertisers want better performance,…
Streaming services today are always looking for new ways to make money while keeping users/viewers happy. Amazon has built a very strong advertising model that blends ads into its platform…
June 9, 2025 Streaming has come a long way in the last few years. From basic video sharing to high quality, interactive content available anywhere, anytime, the industry is evolving…
By Hawk Digital The advertising world is entering a critical turning point. Over the last decade, we’ve seen automation streamline media buying, optimize delivery, and personalize creativity at scale. But…
Why Genuine Content is the New Currency in Digital Advertising In today’s fast paced digital environment, consumers are not just scrolling for entertainment, they’re seeking connection. And when it comes…
As artificial intelligence reshapes how people discover, interact with, and buy products, we’re witnessing a major shift in digital behavior, one that’s rapidly changing the rules of advertising and monetization….
Tariffs could add $900 million to Apple’s costs this quarter, Apple CEO Tim Cook said on Thursday!! The end of duty free shopping is here and it’s rewriting the rules…
Foot traffic is declining across major chains, and the trend isn’t isolated. Target recently marked its tenth straight week of declining visits, with a 7.9% drop for the week of…
In the ever-evolving world of advertising, standing out from the crowd requires more than just clever slogans and flashy visuals. Brands need to connect with their audience on a deeper…
The Rise of Short-Form Video and It’s Impact on the Video Industry Short-form video typically is defined as content under 90 seconds, has emerged as one of the most dominant…
For publishers, choosing the right video technology isn’t just about streaming content. It’s about securing your future revenue and growing your audience! With the rise of CTV, OTT, FAST channels,…
This March, two of the most influential retail events. Shoptalk Spring 2025 and the Brand Innovators Evolution of Retail + Commerce Summit. The conferences brought together top industry leaders, decision-makers,…
In a bold move to redefine digital advertising, Discord is introducing “Video Quests” ads that offer players in-game rewards for completing branded actions. By giving users a tangible benefit for…
A Marketing Power Play in Gaming- Nintendo is gearing up for the highly anticipated launch of the Switch 2, expected to hit shelves later this year. With the original Switch…
In Part 1, we explored Omnilive’s journey, challenges, and insights on product-market fit. Now, in Part 2, Cyril Zajac, CEO of Omnilive, shares his perspective on industry trends, partnerships, customer…
🚀 Multiview Streaming, Advertising & Strategies at Omnilive Today, I’m sitting down with Cyril Zajac, CEO at Omnilive, to discuss how AI is revolutionizing advertising. From AI-powered personalization to the…
Hawk Talk “Voices of Innovation? Are Creative Tech Solutions Living Up to the Hype? Despite promises of “building ads in minutes,” creative tech solutions have yet to break out in…
Hawk Talk- Snapchat has introduced a Brand Suitability Suite, offering advertisers tiered ad placement control, while Meta moves away from fact-checking, potentially impacting brand safety. Meanwhile, TikTok Shop faces an…
The media landscape is rapidly evolving as companies shift towards digital-first strategies. Fox Corporation is developing a subscription streaming service, signaling a move towards direct-to-consumer models. Meanwhile, Netflix is considering…
This week in advertising, transformative changes are on the horizon. The U.S. Department of Justice’s push for Google to sell Chrome could reshape the digital ad world, sparking innovation while…
Hello! Welcome to this week’s Hawk Talk “Voices of Innovation” Weekly Summary, where we dive into the stories everyone’s talking about. Disney has had a blockbuster quarter, not just at…
Today, we’ll explain the types of fraud circulating online and how you can avoid them. Ad fraud in OTT (Over-the-Top) and CTV (Connected TV) is an increasingly relevant challenge in…
Self-Service or Console Buying: Delivering Efficiency, Precision, and Flexibility When you look at the last 25 + years of Advertising and digital convergence you cannot wonder how the industry has…
CTV is the Key to Unified Ad Measurement In today’s fragmented media landscape, consumers access content across multiple platforms and devices from traditional TV to mobile phones, desktops, tablets, and…
The advertising landscape is undergoing significant transformation, particularly in how brands allocate their budgets between connected TV (CTV) and traditional linear TV advertising. As consumer viewing habits shift, the balance…
Kicking off Adweek and the NAB conference this week in NYC!! Let’s discuss the best route to navigate a very turbulent employment landscape in media right now! Many of my…
Introduction to CTV and Audience Segmentation Connected TV (CTV) has become a dominant platform in the digital advertising ecosystem, blending traditional television’s vast reach with the precision of digital advertising….
At Hawk, we know you’ve all wondered how today’s world and artificial intelligence influence how we shop online, how the buyer’s journey has changed, and how the new wave of…
The evolution of digital advertising metrics has shifted dramatically with new technologies. Viewability, a universally accepted standard due to its simplicity, contrasts sharply with the complex challenge of measuring attention.
The current state of SVOD vs. AVOD, how streaming platforms navigate these models, and the strategies they use to optimize revenue.
As self-service ad buying continues gaining traction, it is reshaping the global advertising industry, providing both opportunities and challenges for advertisers worldwide.
Multiview streaming is revolutionizing live sports viewing, allowing fans to watch multiple events or angles simultaneously, enhancing user experience and engagement, especially in premium sports.
Media Asset Management (MAM) systems have evolved from basic storage to sophisticated platforms, enabling efficient organization, retrieval, and distribution of diverse digital content across various media industries.
The rise of interactive CTV, OTT, and FAST channels is transforming television, enabling dynamic viewer engagement with content through features like shoppable TV, interactive ads, and personalized experiences.
Interactive advertising is evolving rapidly, combining innovative technologies and creativity to deliver personalized experiences across devices. Brands and consumers engage dynamically, driving excitement and enhancing connection.
“Voices of Innovation” is a videocast series exploring cutting-edge ideas and technologies with industry leaders, perfect for professionals, entrepreneurs, and tech enthusiasts seeking insights and inspiration.
The 2024 AdTech landscape is evolving with advancements in AI, contextual targeting, CTV advertising, first-party data, and hyper-personalization, shaping a more transparent and effective industry.
In a post-pandemic world, we’re leveraging new technologies and partnerships to automate processes, enhance content creation, and drive revenue for publishers, agencies, and brands.
Narrativa’s AI Writing Assistant helps publishing companies reduce content creation costs by 40% and time by 65%, enhancing efficiency and boosting productivity for clients like Dow Jones and WSJ.