The media landscape is rapidly evolving as companies shift towards digital-first strategies. Fox Corporation is developing a subscription streaming service, signaling a move towards direct-to-consumer models. Meanwhile, Netflix is considering bidding for Formula 1’s US broadcast rights, highlighting the growing competition for live sports in streaming.
In EdTech, video-based learning is transforming education with AI-driven personalization, short-form content, and live-streaming for real-time engagement. This shift is making learning more accessible and fully interactive including multi-view experiences.
On the advertising front, tvScientific has secured $25.5 million to expand performance marketing in CTV, reinforcing the sector’s growing importance. As brands increasingly prioritize targeted and measurable advertising, CTV is set to play a huge role in digital advertising strategies. Check out more on Hawk Digital !
Fox Corp Plans Subscription Streaming Service, Signals Shift Towards Direct-to-Consumer Model
Fox Corporation is reportedly developing a subscription-based streaming service, a significant shift from its traditional ad-supported model. This move aligns with a broader industry trend where media companies aim to establish direct relationships with consumers, reducing reliance on third-party platforms.
Fox’s strategy follows the likes of Disney+ and Paramount+, emphasizing the growing importance of exclusive content and consumer retention in the competitive streaming ecosystem. While details remain scarce, industry experts predict that Fox’s new platform will likely focus on sports, news, and live programming—its core strengths. This pivot to direct-to-consumer streaming underscores the need for traditional broadcasters to adapt as more audiences cut the cord and shift to digital consumption. Read more: Fox Plans to Launch New Streaming Service by Year-End – The Wall Street Journal
Netflix Eyes Formula 1 US TV Rights
Netflix is reportedly considering a bid for the Formula One (F1) US broadcast rights starting in 2026, signaling a potential game-changer in live sports streaming. The company, which transformed global interest in F1 with its hit series Drive to Survive, could leverage this opportunity to further integrate live sports into its content strategy.
With ESPN’s exclusive negotiation period now expired, competitors—including Netflix—can enter the bidding war. If successful, Netflix would join a growing list of streaming platforms investing in live sports, a trend seen with Amazon’s Thursday Night Football and Apple’s MLS Season Pass. This move would allow Netflix to diversify its content offerings, retain subscribers, and capture the highly engaged F1 fanbase.
The potential deal reflects a larger shift in sports broadcasting, where traditional cable networks face increased competition from digital-first platforms eager to offer more personalized and interactive viewing experiences. Read more: Netflix Considers Bid for F1’s US Broadcast Rights – Reuters
Video in EdTech: A Game Changer for Education/Learning
The rise of video-based learning is reshaping the education sector, with platforms increasingly using interactive and on-demand video to enhance engagement and knowledge retention. Whether through virtual classrooms, micro-learning videos, or AI-powered tutoring, the use of video in EdTech is proving to be a game-changer.
Some key trends driving this shift include:
- Personalized Learning Experiences: AI-driven analytics help tailor content to individual student needs.
- Short-Form Video for Microlearning: Platforms like TikTok and YouTube are influencing EdTech’s approach to delivering bite-sized educational content.
- Live Streaming for Real-Time Learning: Universities and online course providers are integrating live Q&A sessions and mult-view to create a more interactive experience. Omnilive
With more institutions and businesses embracing digital learning, video is set to play a crucial role in making education more accessible, engaging, and effective in the coming years.
Hawk Digital’s Multiview Technology partner- https://www.omnilive.tv/ (Let’s discuss)
Read more: Video in EdTech: A Game-Changer for Learning – EdTech Magazine
TVScientific Raises $25.5 Million to Expand Performance Marketing in CTV
Connected TV (CTV) advertising is experiencing explosive growth, and TVScientific is at the forefront of this transformation. The performance marketing startup recently secured $25.5 million in funding to enhance its data-driven ad solutions, helping brands leverage CTV’s targeting capabilities.
Why does this matter? Unlike traditional TV advertising, CTV enables brands to track conversions, measure engagement, and optimize campaigns in real time—akin to digital performance marketing strategies.
TVScientific’s funding signals increasing investor confidence in CTV’s ability to drive measurable results. With more brands shifting ad budgets to CTV, this sector is poised to become one of the most dynamic areas of digital advertising in 2025 and beyond. Read more: TVScientific Raises $25.5 Million to Expand Performance Marketing in CTV – AdExchanger
Final Thoughts
From media giants pivoting to streaming, to the transformation of sports broadcasting, education, and advertising 2025 is shaping up to be a defining year for digital innovation. We would love to hear your thoughts on trends that are affecting your day to day operations.
