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A recent survey conducted by research and insights agency Perspectus Global reveals that British audiences have a strong attachment to horror films, though generational preferences vary widely. While 60% of Brits report enjoying horror movies, almost half of Gen Z (48%) find them too frightening, and a significant majority (77%) say they don’t enjoy the genre. On the other hand, older audiences, particularly those over 40, are more enthusiastic about horror, with 45% of this age group identifying as avid fans.
The survey further uncovered that the top-rated horror film in the UK is the 1973 classic The Exorcist, which secured a third of the votes. Directed by William Friedkin, this iconic horror movie, starring Ellen Burstyn, Max von Sydow, Jason Miller, and Linda Blair, has had a profound impact on audiences since its release. Known for its shocking scenes, The Exorcist famously caused audience members to faint, vomit, and, in some cases, require medical assistance at the cinema due to the film’s graphic nature. Initially banned in parts of the UK, it was not allowed for home viewing until 1999, due to concerns about its impact on younger viewers.
Following The Exorcist on the favorites list are the 1978 film Halloween and Alfred Hitchcock’s Psycho, both securing 24% of the vote. These films, alongside The Shining, which also ranked with 24%, represent enduring horror classics that have remained culturally significant. Other highly ranked films include A Nightmare on Elm Street (22%), Scream (17%), Saw (17%), and The Texas Chain Saw Massacre (15%), a pioneering movie in the horror genre known for its raw and intense depictions of terror. These films were groundbreaking for their time, pushing the boundaries of the genre, and establishing some of the fundamental tropes and aesthetics seen in horror to this day.
The survey results highlight that, while classic horror films dominate British preferences, some modern horror films have made significant inroads with audiences. A Quiet Place, for instance, a suspenseful, nearly silent horror movie released in 2018, garnered 11% of the vote, making it the highest-ranked contemporary film on the list. Other recent entries include Smile (2022) and Get Out (2017), each of which has resonated with audiences and added fresh narratives to the horror landscape.
Jon Horsley from Perspectus Global, who commissioned the survey, commented on the results, noting that despite younger generations’ lack of enthusiasm, horror movies are still cherished by a substantial portion of the British public. He remarked that it’s heartening to see enduring favorites like The Exorcist and Halloween continue to captivate audiences, even decades after their release.
The top 30 horror films, according to British audiences, reflect a wide range of iconic movies that have shaped the genre over the years. While the list is dominated by classic films from the 1960s to the 1990s, including Rosemary’s Baby, The Sixth Sense, and The Blair Witch Project, there is still room for modern favorites like Hereditary and Midsommar, which have brought psychological and atmospheric elements to horror, appealing to viewers who seek more than traditional slasher tropes. The presence of newer films like Talk to Me (2022) and Malignant (2021) suggests that the horror genre continues to evolve and attract interest, particularly with unique storylines and fresh approaches to scare tactics.
The survey’s findings underline the genre’s timeless appeal and the influence of specific films in popularizing horror conventions. While younger audiences appear less interested, perhaps due to different content preferences or the rise of less traditional horror elements in media, British viewers of all ages continue to embrace horror as a key aspect of film entertainment.
Ultimately, horror films have maintained their popularity by continuously adapting to shifting cultural and societal fears. Movies like Psycho and The Texas Chain Saw Massacre were groundbreaking in their time for their portrayals of psychological terror and visceral horror, while modern films like A Quiet Place and Get Out explore contemporary anxieties through innovative storytelling. For many British viewers, the thrill of horror remains a significant, if sometimes frightening, attraction. This ongoing love for the genre highlights the human fascination with fear and the cathartic experience of horror films, suggesting that horror is likely to remain a vital part of British entertainment for generations to come.
