Why did the developer skip the Thanksgiving pie?
Because they couldn’t find any cookies on it!
Why did the marketer bring a pumpkin pie to Thanksgiving dinner?
Because they heard it had high organic reach!
Why did the mashed potatoes go viral?
Because they had great brand lift in the holiday season!
CMI
Director/VP , Product Strategy
https://lnkd.in/empPy8sy
YUM
Director, Marketing Technology
https://lnkd.in/ef3Kefe9
Spark
Supervisor Local Planning
https://lnkd.in/e8fkGvM6
Amazon’s Q3 earnings surpassed expectations, with the company demonstrating resilience across multiple business sectors. Net sales rose by 11% year-over-year, reaching $158.9 billion, with notable contributions from Amazon’s burgeoning advertising and AWS sectors. Advertising sales grew by 19% to $14.3 billion, outperforming predictions, while Amazon Web Services (AWS) revenue also surged 19% to $27.5 billion, assuaging investor concerns about potential growth slowdowns in cloud computing. Profit margins for AWS exceeded forecasts, bolstering Amazon’s bottom line.
Amazon’s core North American market also saw positive growth, with sales increasing by 9% to $95.5 billion. Net income surged 55% to $15.3 billion, a leap from $9.9 billion in the previous year. Amazon’s management exhibited confidence in its outlook for the fourth quarter, projecting a further increase in sales to between $181.5 billion and $188.5 billion, a growth estimate of 7-11%. Operating income expectations are set at $16 billion to $20 billion, reflecting a continued bullish outlook.
The company’s earnings report highlighted recent innovations designed to enhance customer and advertiser experiences alike. For Prime members, Amazon introduced its first fuel savings offer and expanded Amazon Pharmacy Same-Day Delivery to nearly half of the United States, underlining its commitment to member benefits. Amazon also emphasized its progress in artificial intelligence, showcasing AI-powered shopping guides and an AI assistant tailored to support sellers on its platform. For advertisers, Amazon introduced expanded AI tools, such as video generation and live-image capabilities, providing advertisers with more creative options to engage their target audiences.
Amazon’s content and media division also contributed to its impressive Q3 performance. Prime Video’s original series, The Lord of the Rings: The Rings of Power, recorded the highest viewership for any returning season on the platform. In sports, Amazon’s NFL partnership set a new record with a Cowboys-Giants game becoming the most-streamed regular season NFL game. Additionally, Amazon is preparing for upcoming election coverage with prominent journalist Brian Williams, signaling its commitment to expanding Prime Video’s news and sports programming.
Industry analysts are optimistic about Amazon’s performance and future prospects. Oppenheimer’s Jason Helfstein noted that the strong advertising growth and outperforming e-commerce margins indicate a positive trend for Amazon, highlighting the company’s ability to innovate and capture new revenue streams. Scott Devitt of Wedbush sees robust growth potential in Amazon’s advertising network, expecting it to maintain a high-teens growth rate through 2025, driven by newer initiatives like ads on Prime Video.
Overall, Amazon’s Q3 results underscore the company’s broad diversification and continued innovation, reaffirming its dominance in e-commerce, advertising, and cloud computing.
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